Tires have become a commodity - just like wheat, natural gas and copper - which means that price and quality are more important to consumers than fancy advertising, brand name and gimmicks.
I do not sell tires that are organic, dolphin-friendly, low-calorie or celebrity-endorsed. I sell excellent quality tires at rock-bottom prices.
My prices are low because I have almost no overhead. I do tire work in my garage next door to my house. No large facilities or employees.